What is SEO?
Very easy and popular question.
You want to know what is SEO and what is stand for SEO?
SEO stand for Search Engine Optimisation.
Now you want to know what is Search Engine Optimisation?
Why it is used?
Let me explain something about SEO (Search Engine Optimisation)
SEO means optimizing your website for search engine.
In easy words you can say following the rules and building website as per search engine rules and algorithm.
For example if you want to rank on first page on google.com so first off all you should know what is terms & condition / rules and regulations or guidelines of google to come on first page of google.
Paid results are those which comes as per bid means as per bidding amount. That money to be paid directly to google, yahoo and bing.
Free Results are those which is called organic search results also. It shows as per the website quality, content quality and who follow guidelines of search engines.
Now you seem to curious about guidelines. No problem I am going to explain a few but only about google guidelines because most of the people search about services and products on google.
Let’s dive in about SEO Guidelines as follows:
Google Says your website should have good in two ways (i) On Page and (ii) Off Page
Now you want to know what is these two things?
(i) On Page SEO: When we work on own site to optimize for SEO is called on page SEO. It includes following activities
- Keyword Research
- Competitor Analysis
- Meta Title
- Meta Description
- Content Optimization
- Image Optimization
- Alt tag Optimization
- Heading h1 to h6 Optimization
- Website Speed Optimisation
- Mobile Version site optimisation
- URL Structure
- Internal Linking
- 404 Page Creation
- Canonical Issue Check
- RSS Feed Optimisation
- XML Sitemap
- Google Webmaster Integration
- Google Analytics Integration
(ii) Off Page Search Engine Optimisation
- Directory Submission
- Social Bookmarking
- Blog Commenting
- Forum Commenting
- Blog Post (Blogger & WordPress)
- Web 2.0 Submission
- Article Submission
- Press Release Submissions
- RSS feed generation and submissions
- Review Submissions
- Business Profile Creation
- Q & A Submissions
- Document Sharing
- Classified Ads Submission
- Video Submission & Promotion
- Photo Submission & Promotion
Off Page is called back linking with high quality DA sites. I will focus on more valuable points very soon.